If you’re running a Google AdWords campaign and you don’t have conversion tracking set up then you’re flying blind. Conversion tracking is incredibly important. If used right, it can tell you which

None of us are generating traffic for the fun of it. Especially if you’re paying for it. You want some (ideally all!) of those website visitors to take a specific action… You want

It’s easy to see why the idea of free traffic is appealing. If you generate leads or makes sales via your website, then free traffic means free customer acquisition… Right? Wrong. Free traffic

Most of our blog posts quite naturally focus on things that work. But it can be just as useful to find out what doesn’t work. Especially when they’re strategies that you’ve probably been

So which type of campaign should you use for your business? Before we get into it… Rule number 1 -  Create a search network campaign OR a display network campaign. You can use

Looking to quickly and easily boost your AdWords ROI? You’ve come to the right place. We have our eyes glued to a computer screen – with an AdWords account open – at

This is a question we get asked all the time. If you’re an entrepreneur or small business owner, you will no doubt have been told at some point that you should

I think it's fair to say that over the past couple of years Google has gone a little ad extension crazy. It's hard enough for us as digital marketers to keep up, let alone