The Best Offers To Make On Facebook
If you’ve tried advertising your business on Facebook and you haven’t had success, that’s probably because you’re offering the wrong thing.
And in this video I show you a few different offers for a few different types of businesses that we’ve proven work on Facebook.
So you really don’t want to advertise your products and services directly on Facebook.
If you create an ad that just says come and buy this, it’s probably not going to work.
There are a few offers that we know work really on Facebook and the one you should use depends on your business.
So we’re going to start with the most simple.
These work really well for local businesses like restaurants, cafes, hair salons, things like that.
And you don’t have to be a small local business, a chain of restaurants for example, could use this very effectively.
A voucher is the simplest type of offer you can make on Facebook, just state what the offer is, include an image that’s relevant to your business.
And then include a voucher code in the ad that people can come in and say “I saw this code on Facebook, it says I can get 50% off my first haircut” or “2 for 1 on main courses” or something like that.
You do need to make sure that you’re offering a great deal and that it’s something people actually want.
Nothing in digital marketing works, if you’re offering something that people don’t want or care about.
If you’re a local business in particular, the offer has to be something good enough to get people to change their plans and come in and see you.
That’s quite a big deal, so I would argue you want to offer something that stings a little, something that makes you go: Wow, can we actually offer this? – that’s a great deal.
2) Free Consultation
Again this is a very simple offer to make, but for the right businesses it works really well.
So the businesses that have most success with this type of offer are professional service providers like lawyers, web developers, architects, all sorts consultants, etc.
And by offering to go visit them, or talk over the phone for free, it makes it so much easier for people to contact you and book an appointment.
I know it doesn’t sound like a great offer, and I can hear you guys saying “yes, but everyone in my industry offers a free consultation”
But if people don’t fully understand what it is you can do for them, the free consultation still wins.
We’re running Facebook advertising campaigns for some our clients right now that offer a free consultation or some variation of that, and we’re delivering fantastic results for them.
And if you don’t want to waste your time with every Tom, Dick & Harry you can say in the ad exactly who the free consultation is for.
If you’re an HR consultant for example, you could say in the ad that the free consultation is for companies with 50 or more employees, or something like that.
Webinar’s are fantastic if you offer a more expensive product or service.
If people need to understand what it is you can do for them, then a webinar is a great way to explain it.
If people need to see a lot of proof that you know what you’re doing before they work with you, then webinars are also a great option.
And our own business is a great example of that. As a digital marketing agency we need to provide a lot of proof that we know what we’re doing before our clients are ready to work with us. So we use webinars all the time.
You also have the added advantage of automatically building an email list with webinars. When people sign up for your webinar, they’ll obviously give you their email address.
And having those people on an email list allows you to sell to them and develop a relationship going forward.
Number 4 could be a bit painful for some of you and that’s a free plus shipping offer.
4) Free Plus Shipping
Don’t worry, I’m not crazy ,this can be a really profitable offer to make if you do it correctly.
There are basically 2 scenarios where it makes sense to make a free plus shipping offer.
The first is if you’re a product based business and you want to offer something that is small but critical.
You probably offer an ecosystem products, and some are much less expensive than others.
Those really cheap but critical items is what you want to use with this offer
So the best example I have ever seen of a small but critical product is a guitar pic.
Think about it, if you want to play the guitar you need a guitar pic. And they are really inexpensive so it’s easy to give them away for free plus shipping.
You can make this offer, because those people that take you up on it will probably buy guitars, guitar cases and other related products in the future. And if you’ve given them free guitar pics, they are highly likely to buy it from you as opposed to one of your competitors.
You also very cheaply acquire their contact information, which you can use to advertise your more valuable products to them going forward.
The 2nd scenario is if you provide a service and you’ve written a book.
If you’re a published author, you’ll know that when your prospects read your book, they are far more likely to hire you and use your services as a result.
So giving away your book for free plus shipping can be a great way of getting more of your prospects to read your book.
Want To Know More?
If you want to find out more about how to market your business on Facebook. Then you should check out a recorded webinar that we’ve created that’s called – 5 Steps To Creating A Profitable Facebook Advertising Campaign.
The webinar is 100% free for Facebook Marketing Academy members and it details what we’ve learnt as a digital marketing agency, creating and managing successful Facebook advertising campaigns for our clients.
Click here to watch the recorded webinar – 5 Steps To Creating A Profitable Facebook Advertising Campaign: https://heathmedia.co.uk/fb-ad-webinar-fma/
And I’ll talk to you soon.
Founder & CEO