Big Changes To Facebook Targeting
Facebook has been making massive changes to their targeting systems over the last year. These changes are significant and they've been causing some people who market on Facebook to wonder
How To Find Facebook Ads To Model From
If I was in a life or death scenario and the only way to survive was to create Facebook ads that absolutely had to work and they had to work
I Found a BETTER Way to Advertise on Facebook
Have you ever had the feeling that there must be a better way to advertise on Facebook then what you are currently doing? There is! And in this guide I'm
How to Create a Facebook SPONSORED Ad in 2022
Facebook sponsored ads are the posts that you see the sponsored tag on. These are paid ads in Facebook and Instagram. Since there are almost 3 billion people that use
Facebook Ads Audience WAY too Expensive? Here Are Some Answers
Many people think that high CPMs (cost per 1,000 impressions) are just something they need to live with when they are advertising on Facebook or Instagram, but that doesn't always
Are You Optimizing for Accidental Clicks with Your Facebook Ads?
It's astonishingly easy to optimize for accidental clicks if you're running a Facebook traffic campaign. The Facebook default settings for traffic campaigns means that Facebook is going to be targeting
The Dos and Don’ts of the Facebook Learning Phase in 2022
There is a huge amount of rumor and misconception going around when it comes to the Facebook learning phase. Believe it or not, the learning phase is there to HELP
Facebook Ads: Optimization for Ad Delivery – Which is Best?
The Optimization for Ad Delivery section is an important part of your Facebook ads campaign and something that you don't want to skip over. Facebook doesn't hide it, but it
Which Facebook Attribution Setting Should You Use? 7 Day, 1 Day, Etc.
Facebook attribution settings can be confusing, and what looks like the best choice may not always work as well as you think. I get a ton of questions about this and