Facebook Ads Audience WAY too Expensive? Here Are Some Answers
Many people think that high CPMs (cost per 1,000 impressions) are just something they need to live with when they are advertising on Facebook or Instagram, but that doesn't always
Are You Optimizing for Accidental Clicks with Your Facebook Ads?
It's astonishingly easy to optimize for accidental clicks if you're running a Facebook traffic campaign. The Facebook default settings for traffic campaigns means that Facebook is going to be targeting
The Dos and Don’ts of the Facebook Learning Phase in 2022
There is a huge amount of rumor and misconception going around when it comes to the Facebook learning phase. Believe it or not, the learning phase is there to HELP
Facebook Ads: Optimization for Ad Delivery – Which is Best?
The Optimization for Ad Delivery section is an important part of your Facebook ads campaign and something that you don't want to skip over. Facebook doesn't hide it, but it
This Is Why 90% of Facebook Ads FAIL
90% of Facebook ads fail. I know it's a bold statement. But after running thousands of Facebook ad campaigns over the last five to six years I can say with confidence
These Facebook Ad Metrics Matter (Track Them This Way)
In business and in life, what you measure matters. And in Facebook campaigns it's the same thing. Measuring the right metrics, knowing what those metrics mean and adjusting your campaigns accordingly
Should You Target Engaged Shoppers with your Facebook Ads?
I'm getting a lot of questions about the targeting option in Facebook that's called "engaged shoppers." You may have seen this come up as an option when you're creating
How to Get Out of Facebook’s Learning Limited
I get a lot of people commenting and writing about Facebook's learning limited status. They want to know what it means, if they need to get out of it, and
Don’t Use the ENGAGEMENT Objective on Facebook! Here’s Why…
As a business owner, it can be very tempting to use the Facebook engagement objective to run your ads. I get it. You want people to be engaged with your brand. On