Dynamic Creatives for Facebook Ads? Yes or No?
Dynamic creatives are a Facebook ad feature that's been around for a while now
Why Facebook Advertisers Quit
There are a lot of people who have created videos on how to start an online business or how to do social media marketing that, in my opinion, have a
What is Advantage Campaign Budget? Should You Use It?
You might have seen something called Advantage Campaign Budget + pop up in your Facebook ad account and you might be wondering what it is. In this article I'm going to
Are You Optimizing for Accidental Clicks with Your Facebook Ads?
It's astonishingly easy to optimize for accidental clicks if you're running a Facebook traffic campaign. The Facebook default settings for traffic campaigns means that Facebook is going to be targeting
Facebook Ads: Optimization for Ad Delivery – Which is Best?
The Optimization for Ad Delivery section is an important part of your Facebook ads campaign and something that you don't want to skip over. Facebook doesn't hide it, but it
Which Facebook Attribution Setting Should You Use? 7 Day, 1 Day, Etc.
Facebook attribution settings can be confusing, and what looks like the best choice may not always work as well as you think. I get a ton of questions about this and
Should You Target Engaged Shoppers with your Facebook Ads?
I'm getting a lot of questions about the targeting option in Facebook that's called "engaged shoppers." You may have seen this come up as an option when you're creating
CBO vs. ABO? Facebook Campaign Budget Optimization or Ad Set Budget Optimization?
There are two ways to optimize your spend or budget in a Facebook ad campaign: Campaign Budget Optimization (CBO) or Ad set Budget Optimization (ABO). Facebook introduced CBO about 3
Facebook Ads Results Drop Off From iOS 14? Do This NOW!
In this guide, I'm going to show you exactly what you should do if you've seen a drop-off in your Facebook and Instagram advertising results with the iOS 14 enforced