A New Approach to Facebook Lookalike Audiences Since the iOS 14.5 Update
If you advertise on Facebook you probably have heard or seen the affect that iOS 14.5 has had on advertising campaigns in Facebook. The short version of what happened is that
How to Create a Lookalike Audience in Facebook
One of the most powerful features that Facebook offers it's advertisers are lookalike audiences. They are nearly always the best converting cold audiences that we use in our agency -