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June 13, 2019

15 Facebook Ad Placements in Ads Manager Explained

Want to reach more customers on Facebook? If so, Facebook Ads Manager allows you to choose the places where your ads are most likely to raise brand awareness, drive traffic

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November 6, 2018

Facebook Ads Relevance Score: 11 Ways to Improve it in 2020

The Facebook ads relevance score is a number from 1-10 that shows how well your ad is being received by your target audience. Each individual ad is given a relevance score

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June 27, 2018

How To Set A Facebook Ad Budget For Your Business

There are many ways to approach this and you can definitely find differing advice online. But here's how I approach the scary Facebook ad budget question for our business and

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May 28, 2018

How to Retarget Website Visitors on Facebook

Looking to retarget website visitors on Facebook? Well, this article shows you exactly how to do just that. Before we get into the steps, let’s start by clarifying a few things. Retargeting, or

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April 11, 2018

The 13 Facebook Ad Campaign Objectives You Need To Know in 2021

When creating a Facebook ad campaign, it’s really important that you select the most appropriate Facebook ad objective… Because Facebook will optimise your campaign for that objective. It’s well documented that Facebook’s

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August 10, 2017

11 Copywriting Tips For Facebook Ads

What is the most important part of any ad? The message. When creating your message, you must ask yourself these questions: What is it you want to say? Who is your audience? What do you

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June 14, 2017

5-Steps To Fix Unprofitable Facebook Campaigns

https://youtu.be/sbQ4dAjjlT8 Transcript: - Hi guys, It's Ben Heath here from Lead Guru, and in this video, I'm going to run through five steps you can take to fix your unprofitable Facebook campaign. So

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June 13, 2017

Long Term Approach To Facebook Advertising

https://youtu.be/ozv3MJXpQA4 Transcript: Hi, guys. It's Ben Heath here from Lead Guru, and in this video, I'm gonna talk about how I approach Facebook advertising, because from what I've seen, I approach advertising

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April 5, 2017

Effective Facebook Advertising: Choosing The Right Campaign Objective

To effectively advertise on Facebook you need to get a bunch of things right. One of the most important is choosing the right campaign objective. And that's something that most people

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Ben Heath

Ben Heath is a digital advertising expert, content creator and the Founder of Heath Media.

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