How to Set a Facebook Ads Schedule with Rules
In many businesses there are certain times of the day or certain times of the week where you actually want your Facebook ad campaigns to run. This is particularly true
How to Build an Audience with Facebook Ads
Building an audience with Facebook ads is something that is FAR undervalued when it comes to Facebook advertising. But here's the thing. When it comes to digital marketing if you
Why Do Facebook Ad Results DROP OFF After a Few Days?
Many Facebook advertisers have had the experience where they launch a new Facebook ad campaign and it does really well
Facebook Ads B2B Targeting Tutorial
Reaching other business on Facebook is a lot harder than reaching end consumers. Because of that a lot of people think that you can't advertise any sort of B2B products
How to Create a Facebook Ads Frequency Cap
In this guide, I'm going to show you how to create a Facebook Ads frequency cap. Frequency caps can be very valuable because they can stop people within your target
Facebook Page vs. Facebook Group – Which is Best?
This is one of those things that can get really confusing really fast. Facebook has pages and groups. They seem similar on the surface, but have different functions. I get questions
The Ideal Facebook Ads Audience Size
I get this question all the time: "Ben, how big should my Facebook audience size be?" Like most things in Facebook, this question doesn't have one set answer. So, what I'm
How to Create Facebook Lead Forms that Convert in 2020
Some of the most powerful campaigns you can run are Facebook lead generation campaigns. If you set them up well, they can pull in a steady stream of qualified
How to Create a Facebook Custom Conversion
Facebook custom conversions can give you a lot more flexibility in how you run your campaigns. In this guide, I'm going to show you how to set up Facebook custom