Which Facebook Attribution Setting Should You Use? 7 Day, 1 Day, Etc.
Facebook attribution settings can be confusing, and what looks like the best choice may not always work as well as you think. I get a ton of questions about this and
This Is Why 90% of Facebook Ads FAIL
90% of Facebook ads fail. I know it's a bold statement. But after running thousands of Facebook ad campaigns over the last five to six years I can say with confidence
These Facebook Ad Metrics Matter (Track Them This Way)
In business and in life, what you measure matters. And in Facebook campaigns it's the same thing. Measuring the right metrics, knowing what those metrics mean and adjusting your campaigns accordingly
Should You Target Engaged Shoppers with your Facebook Ads?
I'm getting a lot of questions about the targeting option in Facebook that's called "engaged shoppers." You may have seen this come up as an option when you're creating
How to Get Out of Facebook’s Learning Limited
I get a lot of people commenting and writing about Facebook's learning limited status. They want to know what it means, if they need to get out of it, and
Don’t Use the ENGAGEMENT Objective on Facebook! Here’s Why…
As a business owner, it can be very tempting to use the Facebook engagement objective to run your ads. I get it. You want people to be engaged with your brand. On
The New Way to Optimize Facebook Ad Campaigns After iOS 14
The iOS 14 update has sent lots of Facebook advertisers into panic mode because Facebook is underreporting conversions. That's due to the fact that in most cases after iOS 14,
CBO vs. ABO? Facebook Campaign Budget Optimization or Ad Set Budget Optimization?
There are two ways to optimize your spend or budget in a Facebook ad campaign: Campaign Budget Optimization (CBO) or Ad set Budget Optimization (ABO). Facebook introduced CBO about 3
How to Find Facebook Targeting Options Now That Facebook Audience Insights Is Gone!
Facebook has removed it's Audience Insights tool! This is the way that many marketers have found Facebook audiences to target, which means that many folks are wondering what to do