CBO vs. ABO? Facebook Campaign Budget Optimization or Ad Set Budget Optimization?
There are two ways to optimize your spend or budget in a Facebook ad campaign: Campaign Budget Optimization (CBO) or Ad set Budget Optimization (ABO). Facebook introduced CBO about 3
How to Use Facebook Campaign Budget Optimization
Have you ever been setting up a Facebook ad and wondered if you should use campaign budget optimization? Previously, budgets for Facebook campaigns were always set at the ad set level.