How To Scale Facebook Campaigns
Creating a profitable Facebook advertising campaign is a fantastic achievement. But things get really exciting when you can 10x or even 100x your results.
And in this video I very quickly explain how you can successfully scale your Facebook advertising campaigns. Because it’s not as easy as you might think.
A lot people think that you can scale by just increasing your ad budget.
And that will work to some to extent but unless you find new people to advertise to, you’re going to run into problems.
That’s because if you keep advertising to the same group of people, then eventually they will have seen what you have to offer. And they’ll have either taken you up on it or not.
So when you’re scaling your campaigns you need to find new audiences.
And that can be really difficult because different audiences that aren’t your core target market, probably won’t respond as well to your campaign…
And that means your cost of sale or cost per lead is going to increase when you advertise to those new audiences. That’s obviously something we don’t want.
The good news is, Facebook have come up with a fantastic solution.
With Facebook you can create what’s called a lookalike audience.
Basically a lookalike audience contains people that are very similar to another group of people.
So for example you probably already have a list of customers.
Now you can take that list of customers, upload it to Facebook and use it to create a lookalike audience.
Facebook will take your customer list, identify common features like interests and demographics and then create an audience of people that are very similar to them.
And these lookalike audiences are incredibly powerful.
If you can advertise to a group of people that are just like your existing customers – the chances are they are going to be really interested in what you have to offer as well.
When we scale Facebook advertising campaigns for our clients we will always use lookalike audiences. And they nearly always deliver the best results.
So if you’re looking to scale your Facebook ad campaigns, you definitely want to take advantage of lookalike audiences.
Want My Help?
I also want to let you know that we now have capacity to take on a few more clients.
So if you would like our help advertising your business on Facebook, please get in touch: https://heathmedia.co.uk/contact/