facebook ad secrets

7 Facebook Ad Secrets That Experts Won’t Tell You

Buckle up! I’m about to show you seven powerful Facebook advertising secrets used by top marketers and professionals in the industry. These are secrets that top advertisers USUALLY like to keep to themselves.

These tips can help give your Facebook ads a competitive advantage and boost your results. 

If you’ve been looking for a breakthrough with your Facebooks ads one of these secrets may very well get you there.

Secret 1: Allocate More Budget to Ad Creatives

The first secret is to shift more of your ad budget towards creating high-quality ad creatives rather than just running more ads. The difference this can make is HUGE. 

What I see in my agency is that most people who run Facebook ads put VERY little money toward creatives. It’s often just 1% of their ad spend. If you want really good results from your ads, then you need to spend more money on your creatives.

Most Facebook advertisers don't spend enough on creatives.

Instead go for a 90/10 split, with 90% spent on the ads and 10% on producing engaging videos, images, animations etc. This lets you stand out from competitors.

Ad creatives are very important.

When you split your budget this way, it frees up a lot of budget for high quality video production, creating animated videos, advanced editing, and great graphics and visuals.

When you spend more money on ad creatives and get great creatives as a result, it makes your entire additional ad budget more effective.

Secret 2: Brand is Everything

The second secret is that you need to pay attention to your brand. It makes a huge difference to ad results.

Branding is everything.

The difference between a well known brand and a brand that isn’t well known is absolute night and day. You could be offering the exact same products at the same price point and you’ll often see twice or three times as many sales for a brand that is well known versus one that no one knows.

That leads to the question “How do you get a brand established?”

I’m not talking here about running awareness campaigns (although they can work if you have the budget).

What I’m talking about is to treat every customer interaction as a chance to build brand loyalty and recognition.

When people have a fantastic experience they’ll remember it and often recommend it to others. If someone in your audience has already had a personal recommendation from someone they know when your ad pops up, they are so much more likely to buy.

You want to behave in your business in a way that strengthens your brand. Deliver a fantastic product, have great customer service, do what you say you’re going to do, go above and beyond.

That will compound so much and you’ll see it in your Facebook and Instagram ad results.

You can also make this go faster by hiring an influencer in your niche to recommend your product, create video ads, and create imagery that you can then use in your ad. 

Another Awesome Free Facebook Training Resource

There is nothing I like better than to see business owners increase their ROI with Facebook Ads. In order to help business owners succeed with Facebook ads I’ve created a FREE webinar training that you can register for here.

Free Facebook ads training

When you attend this webinar you’ll learn:

3 different Facebook ad strategies that we use every day. These strategies have generated millions of dollars in revenue and are tried and proven to work.

How to customize the Facebook ads strategy to your particular business. There is no such thing as a one size fits all approach to Facebook ads.

How Facebook and Instagram have changed and how to adjust your ad strategy to what works in 2023.

Secret 3: Expand Your Time Horizon

The best Facebook advertisers play the long game, knowing that advertising builds familiarity over time before conversions happen.

The cost is very much front loaded in Facebook advertising and the rewards are seen later down the line.

Let’s say there are people in your audience that need to see ads from you six times over a two year period before they’re ready to buy.

Some people need to see lots of ads before they buy.

That’s a lot of people that don’t buy from businesses that they haven’t seen before. If you generated five of those six ads in the last 18 months then you’ll have a lot of ad spend that doesn’t have any income numbers with it yet.

It’s important to be patient and keep your brand out there. The Omnipresent Ad Strategy can help a lot in keeping you in front of people WHILE you make sales with conversion ads.

If you can stick with it and do the hard stuff now then it will get easier as you show your audience ads over time.

Judge success by brand awareness gains and not just short-term sales.

Secret 4: Targeting is Less Important Than You Think

Marketers obsess over targeting, but the fourth secret is that it’s not as crucial as you may believe. 

As long as you avoid major mistakes you’ll be fine. 

Watch a few tutorials on targeting and you’ve got it.

Focus your energy on your offer and your creatives rather than endlessly tweaking audiences.

Secret 5: You Can’t Outsmart Meta

A lot of people try to maneuver the algorithm. Don’t do this. Don’t try to game Facebook’s algorithm by optimizing for secondary objectives like engagement rather than conversions. 

Always optimize for what your goals are.

Just be transparent about your goals and let their AI delivery system do its job.

If you want leads, set everything up to go for leads. If you want sales, set everything up for sales.
You can’t outsmart the algorithm.

Secret 6: Offer an Amazing Product/Service

Behind the biggest Facebook ad success stories is often a product that delights customers so much they tell their friends. This isn’t something that’s often talked about, but it’s important.

This organic word-of-mouth leads to a far higher return on ad spend over time.  If every person you’ve made a sale from recommends two other people, then you’ve effectively tripled your ROI. 

Don't try to beat the Meta algorithm

Build advocacy into your offering. Put out amazing products. Because overtime the return on ad spend is light years ahead than on a traditional campaign.

Secret 7: When in Doubt, Copy Proven Success

Finally, don’t be afraid to model what’s working for others in your niche. This can shortcut your path to success dramatically, particularly early on.

At my agency, we look at the best performers in a space and will model our initial ads off of these campaigns.

Check Facebook Ad library for winning campaigns.

I did this in my own business, I modeled a Facebook group and a YouTube channel off of what other people were doing in the Facebook ads space.

Once you gain experience you’ll start to develop your own voice and methods that work for you. You can end up surpassing the businesses that you originally modeled. I now have the largest Facebook group in the world that’s focused on Facebook advertisers.

My Facebook Group

You can join my group here.

The Key Is in the Doing

Implementing even some of these expert Facebook advertising secrets could significantly improve your results. Focus on brand building, creative budgets and amazing products to see your campaigns convert better than ever.