Stop Promoting Naked Content On Facebook
Stop Promoting Naked Content on Facebook
In this post I’m going to tell you why you should stop promoting naked content on Facebook.
All the digital marketing experts say that you should be promoting content on Facebook.
They say you should be promoting blog posts or videos or podcast episodes, but they’re not telling you the whole story.
Yes, you should be promoting content…
But no, you shouldn’t be promoting naked content.
Naked content is content without a call-to-action.
In other words, content that doesn’t directly link to your products or the next stage of your sales funnel.
Yes, you should be promoting content, but also give people a chance to buy your products or inquire about your services.
With videos, I think it’s best to have a call-to-action at the end of the video.
With blog posts, I’d recommend that you include ads to your own products and services right there within the blog post.
And of course at the end of the blog post, include a call-to-action.
The primary objective of promoting content on Facebook is to warm up cold audiences.
That’s why everyone’s recommending that you promote content, and of course you want to warm up cold audiences because that will make it much easier for you to sell your products and services in the future.
But, there’s a very small percentage of your target market called the hyper-responsives that don’t need to be warmed up.
They’ll be ready to buy right now, and that’s why you want to include a call-to-action in your content.
You want to give those hyper-responsives a chance to buy your products and services the first time they see your piece of content.
And if you want to see this in action check this out:
Facebook Advertising Services
If you’re looking to get better results from Facebook than what you’re currently getting, we can almost certainly help you with that.
We’ve created many different campaigns for many different businesses in different industries, so whatever it is you’re looking to achieve…
Leads, sales, webinar registrations, brand awareness, etc. we’ve been there and done it before.
If you’re interested in our Facebook Advertising services you can book a free phone call with me here.
During this phone call I can find out a bit about your business, what you’re looking to achieve and see if we can help 🙂