Which Facebook Ad Bidding Strategy Should You Use: Lowest Cost or Target Cost?
Scaling a Facebook ad campaign whilst maintaining a low cost per lead or sale can be very difficult. There are 2 Facebook ad bidding strategies to help you tackle this
How to Retarget Website Visitors on Facebook
Looking to retarget website visitors on Facebook? Well, this article shows you exactly how to do just that. Before we get into the steps, let’s start by clarifying a few things. Retargeting, or
3 Ways to Combat Facebook Ad Frequency Issues
First, let’s define Facebook ad frequency. It’s a very straightforward concept. Facebook ad frequency refers to the number of times the average person within your target audience has been shown a
How to Use the Target Cost Bid Strategy to Scale Facebook Campaigns
Many advertisers have scaled initially profitable Facebook ad campaigns and seen their ad costs skyrocket as a result. As you spend more, you advertise to a larger number of people
How to Use the CBR Method to Build a Brand on Facebook
Facebook ads can be a fantastic tool to generate leads and sales. But I would argue that their most effective application is to build a brand on Facebook. In this article,
The 13 Facebook Ad Campaign Objectives You Need To Know in 2021
When creating a Facebook ad campaign, it’s really important that you select the most appropriate Facebook ad objective… Because Facebook will optimise your campaign for that objective. It’s well documented that Facebook’s
How To Scale Facebook Campaigns With Lookalike Audiences
So you’ve got a Facebook campaign that’s delivering a great ROI and you’re looking to scale it… Firstly – congratulations! Creating a profitable Facebook advertising campaign is not easy so give
How to Use Facebook Ads to Grow Your Brand (Fast!)
https://youtu.be/qtsuRVtieqE Want to know how to use Facebook ads to grow your brand? Then you’ll love this step-by-step this video. I’ll reveal how I used Facebook ads to generate more than 60,000
How to Find Your Ideal Prospects with Facebook Targeting
There are a lot of misconceptions around Facebook Advertising. This is probably the most common… “People don’t use Facebook to find products and services, they use it to socialise.” Well that’s true… But it