The ONLY Facebook Ads Retargeting Strategy You Need
Retargeting is one of the most powerful tools in Facebook advertising, yet many advertisers get it wrong. It's not your fault. There is a lot of bad information out there.
The BEST Audience size for Facebook Ads
Meta has recently released new recommendations when it comes to the ideal Facebook ads audience size and it might surprise you!This is good news because Meta usually isn’t super clear
Open Targeting: The Big Facebook Ads Debate
If you’ve ever set up a Facebook ads campaign or watched YouTube videos about Facebook marketing or even just spoken to anyone about online advertising, then you’ll know that setting
The BEST Facebook Ads Targeting Option
I recently polled my YouTube audience and I asked them, "Which cold targeting option produces the best results for you?" I had 1,300 people who are really into running Facebook ads,
How to Find Cheaper Facebook Target Audiences
If you're advertising on Facebook then you know that it can get expensive. And the more advertiser demand there is for a specific audience, the more expensive it gets. In this
Facebook Targeting Mistakes To Avoid
It's VERY easy to make targeting mistakes with Facebook ads that can cost you many sales and thousands of dollars in profits. Some of the things that people do in
Big Changes To Facebook Targeting
Facebook has been making massive changes to their targeting systems over the last year. These changes are significant and they've been causing some people who market on Facebook to wonder
Facebook Ads Audience WAY too Expensive? Here Are Some Answers
Many people think that high CPMs (cost per 1,000 impressions) are just something they need to live with when they are advertising on Facebook or Instagram, but that doesn't always
Should You Target Engaged Shoppers with your Facebook Ads?
I'm getting a lot of questions about the targeting option in Facebook that's called "engaged shoppers." You may have seen this come up as an option when you're creating