We helped Raith Clothing increase their PCV by 170%, from £72,028.52 to £195,180.77
Raith Clothing, an online men’s retailer specializing in smart casual wear, aimed to increase their online presence and sales across the UK and select Western European countries. As a mentorship client, they sought to significantly boost their product conversion value (PCV) within a short period.
Results & Stats
Within just 30 days (March – April 2024), Raith Clothing increased their PCV by 170%, from £72,028.52 to £195,180.77, with only a 24% increase in ad spend. This impressive growth demonstrated the effectiveness of our strategic advertising and budget management.
Challenge
Before joining our mentorship program, Raith Clothing faced challenges in scaling their ad spend efficiently while achieving substantial returns. They needed a strategic approach to increase their PCV without drastically raising their budget.
Strategies Implemented
- Targeted Advertising: Focused on reaching the right audience in the UK and select Western European countries.
- Enhanced Creative Content: Developed engaging ad creatives that resonated with their target market.
- Optimized Ad Spend: Carefully managed ad budgets to ensure maximum efficiency and return on investment.
- Performance Tracking: Continuously monitored and adjusted campaigns to optimize performance.
Results
Within just 30 days (March – April 2024), Raith Clothing increased their PCV by 170%, from £72,028.52 to £195,180.77, with only a 24% increase in ad spend. This impressive growth demonstrated the effectiveness of our strategic advertising and budget management.
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“Over the space of 3 months have helped us achieve ROAS of over 10”
Ally, Ezili Swim
