From 0.58X ROAS and $2,000 in monthly sales to 5.82X ROAS and $200k ARR within 30 days.

George Rings is an ethical, luxury jewellery brand created by two sisters who love 18k yellow gold. Launched in 2021, they offer small batch collections of soft and substantial pieces.

Results & Stats

We revamped their Facebook ad strategy by transitioning from traffic campaigns to refined sales campaigns, optimizing the account structure across the funnel, resulting in a remarkable 5.82x ROAS and a $2,383 average order value.


  • Previously, the Facebook ads were unprofitable, with a Return on Ad Spend (ROAS) of just 0.58.
  • The audience was smaller and more challenging to target due to their premium pricing.


  • Switched off traffic campaigns, replacing them with improved sales campaigns and a refined account structure targeting all funnel stages.


  • 5.52x Return On Ad Spend.
  • Average Order Value of $2,383.
  • $200K of Annual Recurring Revenue added in just 30 days.

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“I am amazed at how much my business has grown in the short time we have worked with them. We will forever be a client of Heath Media. I would give 10 stars if I could!”

Crystina, Wild Woods