+5,147 extra purchases and +4.05 million Facebook ad impressions generated.
Face Mask Fashion sells high-performance reusable face coverings. They have been selling face masks for several years and were very well positioned to provide the UK with much needed face coverings in 2020-2022.
Martin, Face Mask Fashion
We have been exceptionally pleased with the results. The ads were instantly better in every way and the campaign structured in a way that now makes perfect sense to me. With weekly and monthly detailed feedback and help on hand whenever you need it, I can highly recommend using Heath Media.”
Results & Stats
We capitalized on the surge in demand for face masks in the UK by highlighting Face Mask Fashion’s unique features and continuously refreshing ad creative to stand out in a competitive market, resulting in over 5,147 purchases and 4.05 million ad impressions.
Challenge
- Heavy restrictions imposed by Facebook on advertising face masks, requiring adherence to stringent guidelines.
- Balancing the need for creative and copy that met Facebook’s requirements while still resonating with the target audience.
Solution
- Conducted extensive testing to develop ad content that satisfied Facebook’s guidelines while effectively engaging the target market.
- Implemented a strategy of regularly updating ad creative to maintain relevance and capture audience attention amidst increasing competition.
Results
- +5,147 Extra Purchases Generated.
- +4.05 Million Facebook Ad Impressions Generated.
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“We have been exceptionally pleased with the results. The ads were instantly better in every way and the campaign structured in a way that now makes perfect sense to me.”
Martin, Face Mask Fashion
