From losing money at a 1.7X ROAS to highly profitable at a 4.2X-28.6X ROAS within 90 days
Ezili Swim is a premium swimwear brand frequently worn by celebrities and influencers. They offer swim and resort wear created from luxe and sustainable fabrics at an attainable price point.
Ally, Ezili Swim
Jack from Heath media is a game changer, and this agency in general are different – in a very good way. They went above and beyond to audit our accounts so they’re totally clued up before making suggestions on how to improve our ad performance. They are on hand daily to answer questions and over the space of 3 months have helped us achieve a ROAS of over 10. Thank you Jack and thank you Heath Media.
Results & Stats
We helped Ezili Swim’s owner, Ally leverage celebrity endorsements to increase credibility among customers, reduce cart abandonment and go from 1.7X ROAS to a 10X+ ROAS within 90 days.
Before
After
Challenge
- Ally had tried working with a number of agencies before us, but none of them were able to help her achieve more than a 2x ROAS.
- She wanted to learn how to run her own ads instead of relying on external agencies.
- Cost per purchase was averaging £40.92. As her break even cost per purchase was £38, this was not sustainable.
- High cart abandonment: 86% of those who added items to their cart weren’t converting into purchases.
Solution
- We leveraged celebrity endorsements, such as those from Molly Mae and Maya Jama, to increase credibility among customers.
- We also helped implement specific campaigns to reduce cart abandonment and increase AOV
Results
- Ally went from a 1.7X ROAS to an incredible 4.2X-28.6X ROAS in just 90 days.
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“Over the space of 3 months have helped us achieve ROAS of over 10”
Ally, Ezili Swim
