How to Create Facebook Reach Ads Using the Reach Objective
There are 13 different Facebook ad objectives and each has its place. But sometimes you just want to get your message out to as many people as possible, and that's
How To Promote Your Blog On Facebook
Picture this: You’ve just written an EPIC blog post and you’re super excited to hit the ‘publish’ button and let the world see your new content. But how do you
Which Facebook Ad Bidding Strategy Should You Use: Lowest Cost or Target Cost?
Scaling a Facebook ad campaign whilst maintaining a low cost per lead or sale can be very difficult. There are 2 Facebook ad bidding strategies to help you tackle this
How to Retarget Website Visitors on Facebook
Looking to retarget website visitors on Facebook? Well, this article shows you exactly how to do just that. Before we get into the steps, let’s start by clarifying a few things. Retargeting, or
3 Ways to Combat Facebook Ad Frequency Issues
First, let’s define Facebook ad frequency. It’s a very straightforward concept. Facebook ad frequency refers to the number of times the average person within your target audience has been shown a
How to Use the Target Cost Bid Strategy to Scale Facebook Campaigns
Many advertisers have scaled initially profitable Facebook ad campaigns and seen their ad costs skyrocket as a result. As you spend more, you advertise to a larger number of people
How to Use the CBR Method to Build a Brand on Facebook
Facebook ads can be a fantastic tool to generate leads and sales. But I would argue that their most effective application is to build a brand on Facebook. In this article,
The 13 Facebook Ad Campaign Objectives You Need To Know in 2021
When creating a Facebook ad campaign, it’s really important that you select the most appropriate Facebook ad objective… Because Facebook will optimise your campaign for that objective. It’s well documented that Facebook’s
How To Scale Facebook Campaigns With Lookalike Audiences
So you’ve got a Facebook campaign that’s delivering a great ROI and you’re looking to scale it… Firstly – congratulations! Creating a profitable Facebook advertising campaign is not easy so give