We helped Milky Mama turn $264K into $1,119,071 within 90 Days
Milky Mama, a brand focused on postpartum and baby products, faced significant challenges in maintaining profitability after the iOS update in 2021. Despite spending around $100K per month previously, they struggled to generate results and experienced setbacks with multiple agencies.
Results & Stats
Before the iOS update in 2021, the client was doing exceptionally well, spending around $100K per month and generating great results. However, since the update, their performance took a massive hit, and they ran unprofitably for years. During this challenging period, they worked with seven different agencies and none of them could figure out how to make their campaigns perform.
Since starting to work with us at the end of December, we’ve helped Milky Mama generate $1,119,071 in revenue within just 90 days.
Challenge
Before working with our agency, Milky Mama had unsuccessfully worked with seven different agencies and ran unprofitably for years post the iOS update in 2021. Their ad spend remained high, but returns were lacking, leaving this client in a tough spot.
Strategies Implemented
- Comprehensive Account Overhaul: Conducted a thorough audit to identify weaknesses and opportunities.
- Targeted Campaigns: Refined targeting to reach the right audience effectively.
- Creative Refresh: Developed compelling ad creatives tailored to the needs of new mothers and their babies.
- Strategic Budget Management: Optimized budget allocation to maximize returns while scaling ad spend.
Results
Since hiring us at the end of December, their ROAS has significantly improved, allowing us to spend more than their goal of $100K per month whilst generating great returns. In just one 7 day period in April, Milky Mama turned $20K in ad spend into $106K in revenue.
Want Us To Manage & Scale Your Campaigns?
“Over the space of 3 months have helped us achieve ROAS of over 10”
Ally, Ezili Swim
