Facebook Ads: Optimization for Ad Delivery – Which is Best?
The Optimization for Ad Delivery section is an important part of your Facebook ads campaign and something that you don't want to skip over. Facebook doesn't hide it, but it
Which Facebook Attribution Setting Should You Use? 7 Day, 1 Day, Etc.
Facebook attribution settings can be confusing, and what looks like the best choice may not always work as well as you think. I get a ton of questions about this and
This Is Why 90% of Facebook Ads FAIL
90% of Facebook ads fail. I know it's a bold statement. But after running thousands of Facebook ad campaigns over the last five to six years I can say with confidence