Should You Target Engaged Shoppers with your Facebook Ads?
I'm getting a lot of questions about the targeting option in Facebook that's called "engaged shoppers." You may have seen this come up as an option when you're creating
How to Get Out of Facebook’s Learning Limited
I get a lot of people commenting and writing about Facebook's learning limited status. They want to know what it means, if they need to get out of it, and
Don’t Use the ENGAGEMENT Objective on Facebook! Here’s Why…
As a business owner, it can be very tempting to use the Facebook engagement objective to run your ads. I get it. You want people to be engaged with your brand. On