CBO vs. ABO? Facebook Campaign Budget Optimization or Ad Set Budget Optimization?
There are two ways to optimize your spend or budget in a Facebook ad campaign: Campaign Budget Optimization (CBO) or Ad set Budget Optimization (ABO). Facebook introduced CBO about 3
How to Find Facebook Targeting Options Now That Facebook Audience Insights Is Gone!
Facebook has removed it's Audience Insights tool! This is the way that many marketers have found Facebook audiences to target, which means that many folks are wondering what to do
Target Your Competitor’s Audience on Facebook with This Simple Trick!
Getting your targeting right in a Facebook ad campaign can be the difference between a successful campaign and one that bombs. But figuring out what interests to target and how