Why You’re Wasting Your Time Promoting Your Business On Facebook

If you’re trying to promote your business on Facebook, you’re probably wasting your time. And in this video I explain why and what you need to do to actually get results.

Ok so the vast majority of business owners and marketers promoting their businesses on Facebook aren’t really getting any results because of two reasons.

• No one’s watching
• No one cares

Ok so let me start by explaining no 1 – no one’s watching.

No One’s Watching

Unless you are paying to promote your content on Facebook, very few people are going to see it.

And that’s true, even if your page has thousands of likes.

You have to remember that Facebook is a social network, but it’s also an advertising platform.

They make money from their advertisers, not from regular users.

So of course, they’re going to give their advertisers content a lot more priority. And that’s what’s going to show up in people’s news feeds.

And this isn’t a bad thing on their part, you can’t blame them for it. Facebook is a for profit company and just like you and me they are going to prioritise their paying customers.

The good news is that it’s not that expensive to advertise on Facebook. But I will say that if you’re not willing to put a bit of money behind your promotions…

Then to be honest, you’re wasting your time. And I would recommend focusing your efforts elsewhere until you have at least a small budget.

If you want to know more about how to advertise on Facebook, then check out our Facebook page which has articles and other videos that go into a lot more detail.

And no 2 – no one cares.

No One Cares

Just paying to promote your business on Facebook isn’t good enough. You need to promote something that people actually care about.

I see so many small businesses posting things on Facebook and other social platforms that are all about them and their company.

But no one cares about that stuff.

No one cares about your company updates.

The Facebook newsfeed is a really interesting place with tons of distractions. So if you’re going to grab people’s attention you need to promote something they really care about.

And for the most part people care about a couple of things, they care about things that are entertaining and they care about things that will help them achieve something they want to achieve.

They care about things that are educational.

Now for most businesses, it doesn’t make any sense to produce something entertaining, they need to go down the educational route…

But that’s Ok, because if you have something interesting and valuable to show people, they will listen to you. And once they’re listening, then you have an opportunity to sell them.

So to stop wasting your time on Facebook and deliver actual results, you need to pay to promote your content and you need to promote content that is valuable and that your target market cares about.

5 Part Facebook Ad Template

We’ve recently created a 5 Part Facebook Ad Template, that you can download right now for free.

Ben Heath – Founder & CEO, Lead Guru