Tim C. | Bird Weather | California
From $7k → $60k MRR in 6 Months
From Small Test Budgets to Consistent Six-Figure Run Rate
Background
Tim had dabbled with ads before, but only at a small scale. His campaigns showed promise, yet they were far from what he needed to grow his business. He didn’t just want “a few winning ads” – he needed a system that could turn small tests into sustainable, scalable revenue.
In July 2024, Tim’s ads looked like this:
- $3,458 spent → $7,972 revenue
- ROAS: 2.30
- Proof of concept, but nowhere near the level needed to push real business growth
The Turning Point
We focused on turning Tim’s ad account from a testing ground into a scaling engine:
- Repositioned his offer to highlight the must-have benefits instead of just features
- Built a campaign structure that could handle larger budgets without performance collapsing
- Applied a creative testing process to find and scale winners quickly
The Result
By February 2025, Tim had broken through his plateau:
- $28,363 spent → $60,545 revenue
- ROAS: 2.13
Monthly revenue grew from $7k → $60k, with a system ready to scale further
