Richard C. | Stay In Bed | UK
From £6k → £62k MRR in 12 Months
Turning Ads Into a 6.3x ROAS Revenue Engine
Background
Richard had run ads before, but results were inconsistent and capped at small budgets. He wanted to scale to consistent, high-performing months but lacked the system to get there. The challenge wasn’t just getting a good ROAS – it was making it repeatable at scale.
In April 2024, Richard’s ad account looked like this:
- £3,377 spent → £6,528 revenue
- ROAS: 1.93
- Some signs of traction, but not enough to justify scaling spend
- Campaigns lacked consistency and growth felt risky
The Turning Point
Instead of treating ads like a guessing game, we built Richard a repeatable scaling system:
- Refined his messaging to speak directly to pain points his ideal buyers cared most about
- Designed a structure to scale spend safely while maintaining profitability
- Implemented a testing framework that found winning angles fast and kept campaigns fresh
The Result
May 2024:
- £6,212 spent → £30,861 revenue
- ROAS: 4.97
- Richard’s first breakthrough month with ads that finally scaled profitably
April 2025:
- £9,734 spent → £62,158 revenue
- ROAS: 6.39
Over 6x return while scaling spend to nearly £10k/month
