Shannon. | Naches RV Resort | USA
+57% Increase in Leads While Reducing Cost Per Lead by 15%
Background
Naches RV Resort operates in a competitive, seasonal market where occupancy and bookings directly impact revenue stability.
Before working with us, their paid campaigns were generating leads — but growth was slow and acquisition costs were inconsistent.
Over the previous comparison period, the resort generated 213 leads at an average cost of $102 per lead.
The challenge wasn’t demand.
It was efficiency and scalability.
The goal was clear:
Increase qualified leads without inflating marketing costs.
The Turning Point
We focused on tightening the entire acquisition process.
First, we simplified campaign structure to ensure Meta’s algorithm could properly optimize around booking intent.
Then we rebuilt the creative strategy to speak directly to:
- RV travelers looking for premium experiences
- Seasonal guests planning extended stays
- Families seeking destination-style parks
Instead of broad messaging, we leaned into lifestyle positioning and strong visual storytelling.
At the same time, we implemented disciplined budget scaling – increasing spend only when performance metrics justified it.
The Result
In the following period:
- Leads increased from 213 → 336
- +123 additional leads
- 57.75% lead growth
- Cost per Lead reduced from $102.21 → $86.47
- 15.4% decrease in CPL
More volume.
Lower cost.
Higher efficiency.
