Melissa T. | Made In Jupiter | USA
8 Months. 14x Revenue. Zero Funnel Changes.
In just 8 months, Melissa went from modest traction to a profitable Google Ads engine producing 14.2x monthly revenue growth - without changing the product or the funnel.
Background
Melissa came to us with a great product, strong brand identity, and loyal customers – but her Google Ads were stuck.
She was spending $1.5K/month and generating about $4.4K in revenue.
Solid proof of concept, but the campaigns weren’t built to scale. Targeting was too narrow. The account structure was messy. And Google’s machine learning wasn’t being fed what it needed to win.
She had a winner on her hands – she just wasn’t leveraging it properly.
The Turning Point
We didn’t start from scratch. We refined what was already working and gave Google the structure and creative assets needed to drive profitable scale.
Key changes:
- Rebuilt Into PMax + Feed-Optimized Search: Consolidated all fragmented campaigns into a clean Performance Max structure paired with high-converting branded and generic search campaigns.
- Creative & Asset Scaling: Supplied Google with top-tier product images, copy variations, and audience signals – giving the algorithm room to test and scale.
- Margin-Based Scaling: We tracked profit per $1 spent – not just ROAS. That let us scale faster without obsessing over CPA targets.
- Data-Driven Scaling Framework: Weekly check-ins on volume, CAC, blended ROAS, and product LTV meant we always knew when to push.
The Result
In just 8 months, Melissa’s monthly spend grew from $1.5K to $48.3K, while monthly revenue soared to $215K+.
14.2x monthly revenue growth
Consistent profit margin across scale
Google doing 80% of the heavy lifting – Melissa’s time is now spent running the business, not chasing performance
Positioned to scale past $300K/month by Q4
