Kevin B. | Steve's Doors | United Kingdom
From 29 to 1,475 Monthly Conversions
In 12 months, Kevin went from spending $1K/month to running $59K/month at scale - multiplying monthly conversions by 50x.
Background
When Kevin came on board, Steve’s Doors was spending $1,000/month on Google Ads and generating 29 conversions at a cost of $37 each.
Not bad – but not enough to fill the pipeline or support growth targets.
The campaigns were basic. No segmentation. No data feedback loops. And the cost per lead was slowly creeping up.
He didn’t need more complexity. He needed structure, control, and scale.
The Turning Point
We rebuilt the account from the ground up – designed for conversion volume and lead quality, not just cheap clicks.
Here’s what we changed:
- New Campaign Architecture: Split the account into high-intent local search, branded, and broad-match + smart bidding to balance quality and scale.
- Location & Time Targeting: Granular scheduling and geo-optimization let us double down where conversions were most profitable.
- Landing Page Sync: Ad copy and extensions were synced tightly with what users saw post-click – boosting conversion rates without needing a full website rebuild.
- Bid Strategy Tuning: Shifted from max clicks to Target CPA, then to Max Conversions as volume increased and Google learned.
The Result
12 months later, Kevin’s monthly ad spend hit $59K, delivering 1,475 monthly conversions at strong margins.
Conversion volume grew 50x
Ad spend scaled 59x – without losing control
Lead quality stayed high with tighter targeting and landing page alignment.
Campaigns now generate predictable pipeline at scale
