Jake F. | Paddock Blade | United Kingdom
180-Day Scale: $2.1K → $59K in Ad Spend, $16K → $755K in Sales
From scattered sales to structured scale - how Jake went from $16K revenue to over $750K using a simple Google Ads setup and high-margin offer.
Background
When Jake first came to us, Paddock Blade had a quality product, a strong AOV, and years of proof that the market wanted what he was selling. But Google Ads performance was inconsistent.
He’d spent $2.1K and made $16K back – not bad, but not predictable. Not scalable.
His core challenge? He had a winner – but no way to turn it into a growth engine.
The Turning Point
We stripped things back and rebuilt his entire Google Ads account around what was already working.
No gimmicks, no distractions – just a clean, lean setup designed to scale.
Here’s what changed:
- Smart Campaign Structure: We moved to a simplified Performance Max and standard shopping setup, designed to feed Google clean signals and high-converting product data.
- High-Margin Leverage: We didn’t try to lower CPA – we focused on profit per conversion and scaled when the math made sense. Jake had room to play here, and we used it.
- Feed & Asset Optimization: Instead of over-engineering the campaigns, we optimized the product feed, ad copy, and image stack to align with buyer intent.
- Budget Scaling Rules: As CPA held and ROAS stayed strong, we scaled budget in controlled steps – ensuring no performance drop while unlocking more volume.
The Result
Over 180 days, we took Jake from $2.1K in ad spend to $59K – and revenue followed, climbing to $755K+.
ROAS improved as we scaled
Sales volume exploded, but margin stayed strong
Campaigns now run with minimal management—Google’s machine learning is finally doing the heavy lifting
Jake’s biggest problem? Stockouts and fulfillment, not lead gen
