Facebook Ad Hacks for Fast Ecommerce Growth
Want to double your ROAS? Start here.
Most Meta ads advice gives you small lifts—5%, maybe 10%. But every once in a while, there’s a cheat code. Something so effective it can double your return on ad spend (ROAS) and unlock massive scale. This article breaks down five high-leverage Facebook ad tactics that are easy to implement and could transform your eCommerce business.
These aren’t guesses. They’re based on $150M+ in ad spend across 3,000+ clients and 50 countries.
Cheat Code #1: Hire Influencers—But Not for Their Audience
Most people think influencer marketing is about followers. But the real gold?
Hire influencers to make your video ads.
Forget paying for organic posts that disappear in 48 hours. Pay for content, not their reach.
Why it works:
- Scroll-stopping faces: People recognize them, pause, and watch.
- Content quality: Influencers know how to perform on camera—often better than in-house teams.
- Creative ROI: You get reusable assets that can run for weeks or months.
- Often less expensive than working with pro videographers, editors, and a production team.
Example:
- Niche: Baby clothing brand
- Influencer: 175K followers, baby niche
- Deliverables: 2 product review videos
- Cost: $800
- Result: 263% ROAS improvement
- Campaign scale: $15K → $65K/month in ad spend
Cheat Code #2: Time-Based Sales Work—Use Them All Year
Sales don’t have to wait for Black Friday.
Create urgency with time-limited offers throughout the year—even if you have to make up the occasion. Time bases sales create urgency and urgency creates action.
Examples:
- “International Marketing Day” sale
- “Back in Stock Weekend”
- “72-Hour Bundle Deal”
You can rotate offer types to keep it fresh:
- 30% off
- Buy 2 get 1 free
- Free gift with purchase
Even the jaded marketers that I sell to respond to urgency. So will your customers.
Cheat Code #3: Play the Long Game—Scale with LTV, Not Just AOV
If you’re measuring performance by average order value (AOV), you’re capping your growth.
Use customer lifetime value (LTV) instead. Why? Because CPMs are rising—by 21% YoY in Q4 2024 alone. That doesn’t happen all the time, but it does happen.
What this changes:
- You can afford to spend more on acquisition
- Your ROAS ceiling lifts
- Your business becomes more resilient to platform inflation
Bonus Tactic: Surprise Gifts – My Favorite Way to Increase LTV
Send customers a free gift 30 days after purchase. Not in the box—as a separate delivery.
This:
- Sparks organic social shares
- Increases brand goodwill
- Lowers future CPCs (because people remember you)
Not many businesses are willing to do this. But those that do? They see AMAZING results.
Cheat Code #4: Hyper-Specific Messaging—Not Targeting
Facebook’s interest targeting is broad now. So how do you reach specific audiences?
Use niche messaging in your creative.
Let’s say you sell running shorts. Instead of one generic ad:
- “Marathon Running Shorts”
- “Winter Running Shorts”
- “Cross-Country Running Shorts”
Same product. Different message. Higher relevance = higher conversion.
This is time consuming. It might mean you need to make 40 ads instead of 4, but if you do it well, it will be worth it.
Cheat Code #5: Hire my Agency (or Learn From Us)
The final cheat code? Get help from people who’ve already done it.
My agency has:
- Spent $150M+
- Managed 3,000+ clients
- Delivered $600M+ in revenue
- Is the only Meta Megaphone Partner in the UK
- Averaged 4x ROAS across all accounts
If you’re not ready to outsource, we also offer mentorship programs to help in-house teams replicate our success.
Take Advantage of the Big Levers
Most marketers chase the 5% lift. But you don’t build an empire on tiny tweaks.
You build it on big levers:
- Scroll-stopping creative from real people
- Smart, recurring sales
- LTV-focused strategy
- Messaging that feels made just for your customer
- Partners who know how to scale
If you implement just one of these cheat codes, your business could look radically different in the next quarter.
