David M | ARC Athlete Recovery | India
From a 0.93x Loss to a 3.76x ROAS in 30 days
From Losing Money at Scale to High-ROAS Growth
Background
By the time David reached out, he’d lost confidence in his ad account. It wasn’t that his product didn’t sell – it did. But with a ROAS under 1x, every rupee spent felt like gambling. The lack of control made it impossible to scale, even though the market demand was there.
He didn’t just want better returns – he wanted predictability and confidence in every dollar spent.
In January 2025, David’s ad account was bleeding:
- ₹364,617 spent → ₹337,430 revenue
- ROAS: 0.93
- Even at six-figure spend levels, he was losing money every single month
The Turning Point
We focused on efficiency and profitability first, then scale:
- Rebuilt campaigns with clean data and clear tracking to cut wasted spend
- Repositioned the messaging to highlight the core value drivers of David’s offer
- Scaled only the campaigns with proven performance, cutting everything else
The Result
By February 2025, David’s results had completely flipped:
- ₹290,214 spent → ₹1,091,678 revenue
- ROAS: 3.76 average (with his best campaign hitting 7.41x)
From losing money at scale → to ₹1.09 crore in profitable revenue in just 30 days
