Crystal C. | CC's Coaching Company | Philadelphia
From Losing $40k → to generating $276k in revenue in 60 Days
How We Turned Unprofitable Ads Into a 4.7x ROAS Growth Machine
Background
Crystal was running ads aggressively but couldn’t crack profitability.
Despite investing heavily, her campaigns were bleeding cash and scaling seemed impossible.
She knew her product had demand, but her ad strategy was holding the business back.
In July 2024, Crystal’s ads looked like this:
$48,105 spent → only $5,227 revenue
ROAS: 0.11
Every $1 spent was losing nearly 90 cents
Growth had completely stalled, and continuing at this pace meant risking the entire business.
The Turning Point
When Crystal partnered with us, we immediately rebuilt her ad foundation.
Cleaned up campaign structure and fixed tracking issues.
Rebuilt her funnel for higher conversion rates.
Developed fresh creative and audience strategies designed for scaling.
Implemented a systematic scaling process to grow safely while protecting profitability.
The Result
The turnaround was fast and dramatic:
August 2024:
- $18,874 spent → $73,142 revenue
- ROAS: 3.88
- From losing money to profitable in just 30 days
September 2024:
- $57,927 spent → $276,134 revenue
- ROAS: 4.77
- Ads became a predictable, scalable growth engine
In just 60 days, Crystal went from losing $40k to generating over $349,000 in revenue with profitable scaling.
