Ciprian | Real Estate | Bulgaria
From Losing Money on Ads to Nearly $100k/Month in Revenue.
Scaling With a Backend-Fueled Growth Model
Background
Ciprian came to us after struggling with ads that looked like a money pit. On paper, the numbers weren’t working – his campaigns were losing money fast. But here’s the key: because of a strong backend upsell system, Ciprian only needed a 1.1x ROAS to be profitable.
The challenge was clear: stop the bleeding and build a system that could scale predictably above that threshold.
In October 2024, Ciprian’s ad account was running at a loss:
- $2,628 spent → $1,395 revenue
- ROAS: 0.53
- Every dollar spent felt like throwing money away
The Turning Point
We didn’t try to chase vanity metrics – instead, we built a system around Ciprian’s real profit drivers:
- Shifted ad messaging to speak directly to his ideal customers
- Structured campaigns for steady, sustainable performance above the 1.1x profitability line
- Aligned ads with his backend upsell system so that front-end sales consistently fueled back-end profit
The Result
By July 2025, Ciprian’s ads were no longer a liability – they were a predictable growth engine:
- $56,656 spent → $98,860 revenue
- ROAS: 1.74 (well above the 1.1x needed for profitability)
Nearly $100k/month in front-end revenue, with backend upsells driving even more profit
