Brooks C. | EZ - Level | Florida
Increased Spend. Increased ROAS. Added $90k in Monthly Revenue
Scaling Ads Into High-ROAS, Six-Figure Consistency
Background
Brooks wasn’t starting from scratch. He already had ads running that produced results, but they were inconsistent and capped.
Some campaigns spiked with high ROAS, others dragged performance down. Scaling confidently required more than just “pushing budget” – he needed a system that could bring consistency across the board.
In January 2025, Brooks’ account showed both promise and frustration:
- $26,472 spent → $107,829 revenue
- ROAS: 4.07 average
- High peaks, but no stability – scaling risked losing profit
The Turning Point
Instead of chasing one or two “lucky winning ads,” we:
- Built a system to balance performance across campaigns, not just rely on a few outliers
- Shifted messaging to resonate with broader audiences while keeping existing buyers engaged
- Implemented structured scaling, so ad spend could increase without sharp ROAS drops
The Result
By July 2025, Brooks had turned volatility into consistent growth:
- $42,953 spent → $197,233 revenue
- ROAS: 4.59 average
- Monthly revenue nearly doubled from $107k → $197k in just 6 months
