NDA
€46k → €286k Revenue in 5 Months
From Capped Returns to a Scalable Revenue Engine
Background
Alex had already seen some results from ads, but growth was capped. Campaigns were generating decent returns, yet every push to spend more plateaued. He didn’t just want better results – he needed a way to scale spend aggressively without ROAS collapsing.
In July 2024, Alex’s ad account showed signs of potential but wasn’t scaling:
- €16,991 spent → €46,022 revenue
- ROAS: 2.71
- Profitable, but not enough volume to drive the business forward
- Scaling attempts stalled out, limiting growth
The Turning Point
We rebuilt Alex’s growth system around messaging and structure:
- Shifted ad messaging to resonate with wider audiences while keeping core buyers engaged
- Built campaigns to scale predictably instead of relying on one-off wins
- Balanced performance across campaigns to ensure consistency as budgets increased
The Result
By December 2024, Alex’s ads were operating at an entirely new level:
- €67,330 spent → €286,237 revenue
- ROAS: 4.25
- Revenue scaled from €46k/month → €286k/month in just 5 months
