Colin. | Pour Your Own Epoxy | USA
Revenue Up 122% - $363K Revenue Growth in 6 months
Background
When Colin came to us, Pour Your Own Epoxy was generating solid sales – but growth had plateaued.
Over the previous 6 months, revenue sat at $298,228.
The business had strong products, a loyal audience, and demand in the market. But paid acquisition wasn’t structured for consistent scaling.
Campaigns were running.
Budget was being spent.
Revenue was coming in.
But performance lacked momentum.
Scaling felt unpredictable. Creative testing wasn’t systematic. Budget increases didn’t feel controlled.
The Turning Point
We focused on restructuring before scaling.
First, we simplified the account architecture to allow Meta to optimize properly.
Then we implemented disciplined creative testing – not random variations, but structured testing built around:
- Clear hooks
- Strong offer positioning
- Conversion-focused messaging
We aligned spend with performance – cutting inefficiencies and consolidating budget behind what was working.
Instead of chasing “winning ads,” we built a repeatable engine.
Once the foundation was clean, we scaled.
The Result
Over the next 6 months:
- Revenue increased from $298,228 → $661,403
- +$363,175 in additional revenue
- 121.78% revenue growth
- 2.28x average ROAS at scale
