How to Reduce Your Cost Per Sale & Lead from Facebook

If you haven’t been able to generate sales and leads from Facebook for a low enough price then that’s probably because you’re advertising to the wrong people.

And in this video I show you who you should be advertising to, and how to target them.

Ok so there’s well over a thousand targeting options in the Facebook advertising platform. And you can be incredibly specific with who you advertise to.

So it’s relatively easy to identify the groups of people that are most likely to be interested in what you have to offer.

And most people who advertise on Facebook think that’s enough.

But it’s not.

An equally important question is – do they want to buy from you and your company?

I’m sure there are lots of people in your market that are interested in, or even use, the products and services that you offer. But they buy them from one of your competitors.

So how do you identify the people that tick both boxes? The people that are interested in what you have to offer, and want to buy it from you?

Well there’s two options.

1) Retargeting

You might not have heard of retargeting before, but I’m sure you’ve seen it in action.

If you’ve ever been to a website or taken a look at a product online. And then seen ads for that website or product follow you around the Internet.

That’s retargeting.

And if you put the Facebook pixel on your website then you’ll be able to retarget and advertise on Facebook to the people that have visited your website.

That’s fantastic because if someone has visited your website or visited your blog then they already know a bit you and your company. And they’re most likely interested in what you have to say and the products and services you offer.

Advertising specifically to those people is really effective and you’ll generate leads and sales for a much lower price.

And if you don’t have much website traffic, don’t worry there’s another way you can use retargeting.

You can retarget anyone that has watched a video of yours on Facebook.

So if you can produce entertaining or educational videos about your industry and promote those on Facebook. You can really quickly build these retargeting lists.

And the same logic applies. If someone has watched a video of yours they know about your company, they’re most likely interested in what you offer and advertising to them will deliver fantastic results.

2) Friends of Page Likes

When most people create a Facebook page for their business they start by inviting all their friends to like it.

If you haven’t done that then I’d recommend you do so by the way.

And this means that most Facebook pages have at least a small number of likes. But this doesn’t really mean anything unless you know how to use it.

So you can actually advertise to the friends of the people that have liked your business’ Facebook page.

And when you advertise to these people, it will actually say in the ad, that their friend likes your business’ Facebook page.

And we all know that word of mouth and personal recommendations are the best form of advertising you can ever get.

Well this is Facebook’s equivalent. And when people see that one of their friends likes your page, they are going to pay much closer attention to your ads. And they’re a lot more likely to buy your products and use your services as a result.

This is a fantastic group of people to advertise to and is particularly effective for local businesses.

5 Steps To Creating A Profitable Facebook Advertising Campaign

If you want to find out more about how to market your business on Facebook. Then you should check out a recorded webinar that we’ve created that’s called – 5 Steps To Creating A Profitable Facebook Advertising Campaign. 

The webinar is 100% free for Facebook Marketing Academy members and it details what we’ve learnt as a digital marketing agency, creating and managing successful Facebook advertising campaigns for our clients.

Click here to watch the recorded webinar – 5 Steps To Creating A Profitable Facebook Advertising Campaign: https://heathmedia.co.uk/fb-ad-webinar-fma/

And I’ll talk to you soon.

Ben Heath – Founder & CEO, Lead Guru