How to Retarget Website Visitors on Facebook
Looking to retarget website visitors on Facebook? Well, this article shows you exactly how to do just that. Before we get into the steps, let’s start by clarifying a few things. Retargeting, or
3 Ways to Combat Facebook Ad Frequency Issues
First, let’s define Facebook ad frequency. It’s a very straightforward concept. Facebook ad frequency refers to the number of times the average person within your target audience has been shown a
How to Use the Target Cost Bid Strategy to Scale Facebook Campaigns
Many advertisers have scaled initially profitable Facebook ad campaigns and seen their ad costs skyrocket as a result. As you spend more, you advertise to a larger number of people
How to Use the CBR Method to Build a Brand on Facebook
Facebook ads can be a fantastic tool to generate leads and sales. But I would argue that their most effective application is to build a brand on Facebook. In this article,