It’s easy to see why the idea of free traffic is appealing. If you generate leads or makes sales via your website, then free traffic means free customer acquisition… Right? Wrong. Free traffic

Most of our blog posts quite naturally focus on things that work. But it can be just as useful to find out what doesn’t work. Especially when they’re strategies that you’ve probably been

So which type of campaign should you use for your business? Before we get into it… Rule number 1 -  Create a search network campaign OR a display network campaign. You can use